Saudi Arabia Beauty and Personal Care Market Overview

Market Size in 2024: USD 4.6 Billion

Market Size in 2033: USD 6.4 Billion

Market Growth Rate 2025-2033: 3.7%

According to IMARC Group's latest research publication, "Saudi Arabia Beauty and Personal Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia beauty and personal care market size was valued at USD 4.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Beauty and Personal Care Market

• Virtual Try-On and Augmented Reality: Advanced AI-driven AR technologies are transforming the shopping experience through virtual makeup trials and skin analysis tools, allowing consumers to digitally test makeup shades and styles, enhancing online shopping confidence and reducing return rates by 25-30% across Saudi beauty retailers.
• Personalized Beauty Recommendations: Machine learning algorithms are analyzing individual skin types, preferences, and purchase history to provide customized product suggestions, enabling beauty brands to offer tailored skincare routines and makeup recommendations that increase customer satisfaction and brand loyalty.
• AI-Powered Skincare Analysis: Intelligent skin diagnostic tools are using computer vision and deep learning to assess skin conditions, recommend appropriate treatments, and track skincare progress, supporting Saudi Arabia's growing wellness and self-care culture among both men and women consumers.
• Smart Inventory Management and Demand Forecasting: AI-powered supply chain optimization is helping beauty retailers predict demand patterns, manage inventory levels, and reduce stockouts of popular products, particularly crucial for meeting the diverse preferences of Saudi Arabia's multicultural consumer base.
• Automated Customer Service and Beauty Consultation: Chatbots and virtual beauty advisors powered by natural language processing are providing 24/7 customer support in both Arabic and English, offering personalized beauty tips and product guidance that enhance the digital shopping experience for tech-savvy Saudi consumers.

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Saudi Arabia Beauty and Personal Care Market Trends & Drivers:

Saudi Arabia's beauty and personal care market is experiencing robust growth driven by a predominantly young, tech-savvy population with 36.84 million internet users representing 99.0% internet penetration and 35.10 million social media users accounting for 94.3% of the total population. This digitally connected demographic is highly influenced by social media trends, beauty influencers, and global beauty standards, creating unprecedented demand for both premium and mass-market beauty products across all categories.

Rising disposable income under Vision 2030's economic diversification initiatives is enabling consumers to invest in high-quality and luxury beauty products, with particular growth in the premium segment. Cultural shifts including increased women's workforce participation and changing beauty standards are expanding market opportunities, while regulatory enhancements such as the Saudi Food and Drug Authority's updated "Guidelines and Requirements for Cosmetic Products Listing" in September 2024 are strengthening consumer confidence in product quality and safety.

The expansion of retail and e-commerce channels is revolutionizing market accessibility, with online beauty retailing experiencing exceptional growth due to convenience, competitive pricing, and wider product selection. The growing acceptance of grooming and self-care routines among both men and women is driving demand for diverse product offerings, while the increasing focus on natural, organic, and halal beauty products aligns with health-conscious consumer preferences and cultural values in the Kingdom.

Saudi Arabia Beauty and Personal Care Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Personal Care Products
• Cosmetics and Make-up Products

Category Insights:

• Premium Products
• Mass Products

Distribution Channel Insights:

• Specialist Retailers
• Hypermarkets/Supermarkets
• Online Retailing
• Others

Breakup by Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Recent News and Developments in Saudi Arabia Beauty and Personal Care Market

• December 2024: Nice One Beauty, a leading beauty care e-commerce platform in Saudi Arabia, announced its initial public offering (IPO) in Riyadh, aiming to raise up to SAR 1.21 billion ($322 million) by offering 34.6 million shares at SAR 32-35 per share, highlighting the sector's growth potential.
• November 2024: Moonglaze, the beauty brand founded by Saudi influencer Yara Alnamlah, made history as the first Saudi beauty label to launch at Selfridges London on December 4, marking a significant milestone for local beauty brands entering international markets.
• November 2024: Clean beauty brand Kosas announced its official entry to the Saudi market, offering skincare-focused makeup products and planning community workshops focused on clean beauty and skin health to connect with local consumers.

Competitive Landscape:

The competitive landscape includes major international players such as L'Oréal, Estée Lauder, Unilever, and Nivea, alongside emerging local brands. The market is intensified by specialist retailers, hypermarkets, and expanding online platforms offering accessibility and promotions.

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