An increasing population that is disproportionately young, educated, and upwardly mobile is contributing to the rise of the halal tourism industry. The Islamic world is home to a substantial share of tourism markets and destinations, which has a favorable effect on the forecast for the halal tourism business. Halal tourism is also important to consider. Due to initiatives to boost tourism in Uzbekistan and Saudi Arabia as well as the restoration of lost historical places, there is a rising demand for halal travel. The adoption of halal tourism is also growing as more OIC locations follow suit and discover treasures that can be of interest to Muslim tourists. Muslims in the coming generation is expected to be key players in shaping the next stage as they enter the workforce.

According to UnivDatos research report The Halal Tourism Market was valued at approximately USD 260 billion in 2023 and is expected to grow at a substantial CAGR of around 5% during the forecast period (2024-2032) owing to the rising consumer demand for sustainable food options. Due to the rise in Muslim consumers in the upper middle class and the rise in interconnectedness, which has made travel a way of life, the demand for halal tourism is projected to explode. The halal tourism sector is anticipated to gain traction and grow into a vital component of the thriving global halal tourism industry, satisfying the demand for halal travel from all over the world. Future trends in the halal tourism industry are also influenced by Gen Alpha, who are anticipated to become another group of tourists with a major influence on Muslim families' travel habits. The market for halal tourism has grown to include a variety of lifestyle offers such as halal travel, tourism, and hospitality services, and the adoption of halal tourism is expanding along with the rise in the number of wealthy Muslims. One of the tourism sectors with the fastest growth rates in the world is the worldwide halal tourism market. The recent developments in the halal tourism market are caused by ethical consumer trends and the change in the temperament of Muslim consumers globally.

·         Based on Type, the market is segmented into domestic tourism and international tourism. The international tourism segment grabbed the major market share and dominated the market in 2020. The emerging number of travelers for several purposes coupled with the availability of halal foods for consumers is contributing to the market growth of this segment. Furthermore, leading market players are coming up with innovative tour packages specially designed for Muslim tourism to capitalize on the growing demand for Halal Tourism.

·         Based on the tourist type, the market is categorized into individual, tour group, and package traveler. Tour group category to witness highest growth during the forecast period. This is mainly due to the rising disposable income, emerging hospitality sector, etc., According to the World Bank, the number of international departures more than doubled between 1997 and 2017, from 687 million to 1.57 billion per annum. Moreover, the number of hotel rooms globally had risen by 17.7% since 2008 to 17 million in 2018.

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Malaysia to witness extensive growth

Regions/countries analysed in the report include The United Arab Emirates, Saudi Arabia, Iran, Qatar, Kuwait, Malaysia, Indonesia, Singapore, The United Kingdom, and Rest of the World. Malaysia is one of the leading country across the world in terms of market share owing to the growing tourism spending and increasing penetration of halal-friendly tour packages in the region. Factors such as the growing emergence of Muslim-friendly hotels and rising travel spending in post covid era would create lucrative growth prospects for the halal tourism market in the country. Malaysia has been chosen as the world's top destination for Muslim travelers for three consecutive years in recent surveys conducted by Singapore's Crescent Rating and the United States' Dinar Standard. Furthermore, the country offers accessibility to a wide range of halal food as well as offering a wide range of Muslim-friendly tour packages for tourists to enjoy its history, mosque architecture, heritage, gastronomy, nature, arts and culture. This is further expected to drive the halal tourism market in Malaysia during the forecast period.

According to UnivDatos, the key players with a considerable market share in the Halal Tourism market are Halaltours.org, Carisa travel group, Rooh Travel Limited, HalalBooking Ltd., Halal Safaris, Halal Trip India, Hello Travel Pte Ltd, Islamic Travel, Rihaala, Tripfez Travel.

“Global Halal Tourism Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.      

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