The global Vehicle-to-Grid (V2G) technology market is entering a rapid growth phase as electric vehicles (EVs) transform into distributed energy resources capable of storing and delivering power back to the grid. According to Kings Research, the market is expected to expand significantly over the coming years, supported by rising EV adoption, increasing renewable energy penetration, smarter charging infrastructure, and favorable regulatory frameworks.

The global vehicle to grid technology market size was valued at USD 4.63 billion in 2024 and is projected to grow from USD 5.73 billion in 2025 to USD 31.1 billion by 2032, exhibiting a CAGR of 27.34% during the forecast period.

Market snapshot

V2G technology enables parked EVs to act as flexible energy assets that provide essential services such as frequency regulation, peak shaving, demand response, and emergency backup. Growing investments in bidirectional charging systems, software platforms, and partnerships between automakers, utilities, and infrastructure providers are reinforcing this market’s upward trajectory.

Growth drivers

Key factors fueling the adoption of V2G technology include:

• Growing EV penetration — Increasing adoption of electric vehicles is unlocking a vast pool of distributed battery capacity.
• Integration of renewable energy — Rising dependence on solar and wind energy requires flexible storage solutions to balance fluctuations in generation.
• Advances in charging infrastructure — Wider availability of bidirectional chargers and improvements in grid connectivity are making V2G more viable.
• Supportive regulations — Governments and energy regulators are opening pathways for distributed energy resources to participate in energy markets.
• Fleet electrification — Commercial and shared mobility fleets are ideal early adopters due to predictable charging schedules and centralized depots.

Unlock Key Growth Opportunities: https://www.kingsresearch.com/vehicle-to-grid-technology-market-2838

Key Companies in Vehicle to Grid Technology Market:

• NUVVE HOLDING CORP
• GENERAL MOTORS
• Hyundai Motor Company
• Toyota Motor North America, Inc
• Nissan Motor Co., LTD
• Renault SAS
• Honda Motor Co., Ltd
• The Mobility House GmbH
• Fermata Energy, LLC
• ABB Ltd
• Dreev
• IoTecha
• EDF Group
• ON SE
• OVO Group Ltd.

Demand dynamics & market readiness

The demand for V2G solutions depends on the economics for EV owners, utility needs for distributed flexibility, and technological readiness of the ecosystem. Pilots worldwide show positive results, especially where electricity markets compensate vehicle owners or aggregators for providing grid services.

Market segmentation

• By component
  • Hardware (bidirectional chargers and related equipment)
  • Software & communication platforms (energy management, aggregation, cybersecurity)
  • Services (grid balancing, energy trading, backup power)
• By vehicle type
  • Battery Electric Vehicles (BEVs)
  • Plug-in Hybrid Electric Vehicles (PHEVs)
• By application
  • Frequency regulation and ancillary services
  • Peak shaving and load shifting
  • Emergency backup and resilience services
• By end user
  • Residential vehicle owners
  • Commercial fleets and delivery operators
  • Public transit and municipal fleets
  • Car-sharing and mobility-as-a-service providers

Regional analysis

• Europe — Leading adoption due to ambitious climate goals, higher EV penetration, and supportive energy market structures. Several pilot projects are already operational.
• Asia-Pacific — Strong potential with countries like Japan, South Korea, and China advancing vehicle-grid integration programs.
• North America — Growing adoption driven by utility-led pilot projects and state-level clean energy policies, though regulatory differences may affect rollout speed.
• Rest of World — Emerging adoption, with uptake expected to follow EV market growth and grid modernization.

Opportunities

• New income streams for EV owners and fleets by providing grid services.
• Cost savings for utilities by reducing the need for new infrastructure.
• Greater renewable energy integration by balancing variability.
• Increased resilience for communities through vehicle-based backup power.

Challenges

• Concerns over battery life due to additional charging cycles.
• Lack of universal standards for interoperability between vehicles, chargers, and grid systems.
• Regulatory and market design gaps in many regions.
• Customer awareness and trust in V2G service providers.

Real-world validation

Several large-scale pilots have already demonstrated the practicality of V2G. Fleet-based and car-sharing projects in Europe, for instance, are proving that aggregated EVs can meaningfully support grid operations and generate financial benefits.

Forecast & outlook

Kings Research projects robust growth for the global V2G technology market, with adoption expected to accelerate across all major regions. Expanding EV ownership, renewable energy integration, and continued technological progress will ensure that V2G transitions from pilot projects to commercial-scale deployment in the near future.

Strategic recommendations

• Automakers: Build bidirectional capability into new models and address customer concerns with warranties.
• Hardware providers: Focus on grid-certified, secure, and interoperable charging solutions.
• Aggregators & software platforms: Simplify customer enrollment and streamline payments for participation.
• Utilities & regulators: Create transparent pathways for distributed energy resources to compete in energy markets.
• Fleet operators: Pilot V2G programs to unlock new revenue streams while supporting sustainable operations.

Conclusion

Vehicle-to-Grid technology represents a pivotal innovation in the intersection of mobility and energy. As EV adoption accelerates and energy systems decarbonize, V2G offers a scalable, sustainable way to balance supply and demand while unlocking new economic opportunities. With Kings Research highlighting its strong growth trajectory, the technology is poised to play a central role in shaping the future of energy and transportation.