According to the UnivDatos, as per their “Documentary Television Market” report, the global market was valued at USD 7,669.19 million in 2024, growing at a CAGR of about 7% during the forecast period from 2025 - 2033 to reach USD million by 2033.

A documentary is a non-fiction film or web series, depicting real incidents, real people, and real problems, aimed to educate people and preserve history. Earlier, the documentaries were broadcast on television by the BBC, National Geographic, and the Discovery Channel. However, during COVID-19, the expansion of streaming platforms such as Netflix, Disney+, Amazon Prime, and Hulu altered the market scenario. As people were at home, the demand for authentic and educational content increased, which boosted the viewership of documentaries. For example, Netflix’s 2020 documentary Tiger King became the most-watched documentary. Moreover, filmmakers and creators are highlighting issues, social justice movements, culture, and heritage of various communities and regions through documentaries. Therefore, with the expansion of streaming platforms globally, documentaries are accessible to all, gaining unpredictable viewership and recognition.

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Latest Trends in the Documentary Television Market

Use of AI in Production

Among the major trends in the documentary television market, the use of AI in production is the most prominent one. Documentary creation requires immense research, editing, and fact-checking. Performing all these tasks manually requires a lot of time and a large use of resources, resulting in increased productivity costs. With the use of AI, creators can now clone a voice for voice-over, generate subtitles, and perform video editing, which reduces production cost and time. Moreover, AI can help in restoring damaged and old videos and upscale their dimensions, enhancing the user experience. For instance, a documentary directed by Ella Wright in 2025, namely Britain and the Blitz, the World War II footage was restored and colorized. By just giving one prompt to generative AI tool creators can create realistic past events and visual reality. Additionally, streaming platforms such as Netflix, Disney+, Hulu, and Amazon Prime use AI-driven recommendation algorithms for recommending documentaries to users based on their preferences or history, ensuring that niche documentaries also gain visibility. If a viewer watches or searches for crime documentaries, then the system will recommend documentaries based on crime, such as Curry & Cyanide, Making a Murder, etc. Thus, AI implementation in the documentary television market will serve in the development of documentaries at low cost, high production capacity, and picture quality.

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Technological Advancement Boosting the Growth of the Documentary Television Market

The documentary television market is evolving rapidly. With the use of AI, filmmakers and creators can produce a documentary at a lower production cost. While the streaming platforms ensure the global reach of documentaries by using AI-based recommendation algorithms in their system. Moreover, the AI-based recommendation system ensures the viewership and reach of niche documentaries globally. Furthermore, it also ensures that the content is delivered to the right audience at the right time. Saving time and operational costs of the producers and filmmakers.

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