According to the UnivDatos analysis, increased awareness about fabric care and hygiene, growing demand for premium, eco-friendly, and sustainable laundry products are the major factors driving the growth of the Laundry Scent Booster market worldwide. As per their “Laundry Scent Booster Market” report, the global market was valued at USD 442.93 million in 2023, growing at a CAGR of about 9.7% during the forecast period from 2024 - 2032 to reach USD million by 2032.

Laundry scent boosters are products that are aimed at amplifying the fragrance of washed clothes by adding pleasant, lasting smells during the wash cycle. These are available in the market in the form of beads or liquids or in the form of sheets, which are usually mixed with detergent to provide an extra layer of fragrance that can last for several washes. They are extensively used in homes, hotels, hospitals, and in places where clean and fresh clothes and other fabrics are needed. They come in different fragrances such as floral, fruits, fresh, and even no scent for those people who are allergic. These scent boosters release the fragrance particles during the wash, which attach themselves to the fabric fiber. As the market trends show that consumers are opting for products that are of better quality and have an environmentally friendly nature, the brands are adding biodegradable and plant-based boosters. These products have thus found their way into the retail and e-commerce markets because they are convenient and perform well.

Rising disposable income and changing consumer lifestyles are driving growth in the Asia-Pacific region

The main driver of the expansion of the laundry scent booster market in the Asia-Pacific region has been attributed to the improved per capita income and the changing social trends of consumers adopting the Western lifestyle. The standard of living of the people has improved, especially in the developing markets like China, India, and Southeast Asia, due to which people are willing to spend extra money on better quality laundry products like scent boosters for improving fabric care and an appealing smell. Because of the increasing young and urban population, who are financially stable and seeking efficient and more effective solutions to their laundry challenges. Moreover, the consciousness regarding hygiene and freshness further adds to the need for these products in the residential and commercial areas in the Asia-Pacific region.

Rapid Urbanization is driving the growth of the Laundry Scent Booster market in China

The key driving factors for the laundry scent booster market in China are rapid urbanization and a growing working population. As the current population grows and increases migration to urban cities for employment and education, there has been an increased need for efficient laundry care solutions. Urban consumers, for instance, have relatively higher purchasing power, which attracts them towards premium laundry care products such as laundry scent boosters. Moreover, due to hectic working schedules, the consumer looks for fragrances that can give long-lasting freshness and improve the quality of fabric. As a result, scent boosters have become more popular in modern homes and in urban cities in China.

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Increased awareness of hygiene and personal care is driving high demand in India

The increasing consciousness regarding hygiene and personal care is another vital market driver for the growth of the laundry scent booster market in India. The current Indian consumer is much more health-conscious, especially after the pandemic, and thus, consumers are ready to pay more for cleanliness and hygiene. This has made consumers focus on items that are capable of cleaning fabrics as well as leaving a lasting fragrance. Scent boosters are gaining popularity as they clean clothes and create a sense of cleanliness and freshness, which is very important, especially to middle-class consumers and the urban population, who need to make an impression in the places wherever they go.

Plant-Based Innovations and Product Launches Boost Laundry Scent Booster Market in Asia-Pacific

In conclusion, factors such as rising disposable income, rapid urbanization, and Increased awareness of hygiene and personal care in the countries of the Asia-Pacific region are accelerating the growth of the laundry scent booster market. Moreover, other factors, such as a growing focus on using plant-based scent boosters in the laundry care industry, along with frequent product launches by the leading players, are driving the laundry scent booster market in this region.

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