In today’s world, when everything is data-driven, government-related actions also need better insights to make effective public policies and decisions. There are numerous market research companies for the government that provide specialized market research to help public institutions understand citizen sentiment and evaluate the impact of government schemes. Because of the precise market research, the public institutions, civic tech innovators, and strategists make smarter, evidence-based decisions. These government market research companies help in filling the gap between governance and ground realities to make sure each policy is made with the utilization of the right data.

Whether you need to evaluate the effectiveness of a rural campaign or take note of citizen satisfaction with digital services, a market research company in India can help you get actionable insights into it.

Here is the list of top government market research companies in India so you can partner with the perfect one:

1. Nielsen India:

Functioning from different locations in India, Nielsen India is a market research firm that specializes in consumer behaviour analysis and audience measurement. With the utilization of its amazing services, you can get in-depth insights into what consumers think and why. It helps policymakers in making policies and taking actions that help citizens in several ways.

2. Spade Survey:

Located in Greater Noida, Spade Survey is one of the top government market research firms in India that has been helping companies, policymakers, civic tech innovators, and strategists for many years. Using its incredible market research services, you can get in-depth analysis of citizen preferences and requirements to make better decisions and policies. This company has a team of experts who have years of experience in performing both quantitative and qualitative research methods. These methodologies help the government to get a better understanding of the effects of any campaign or other newly introduced policies on people. It uses methods like interviews, surveys, questionnaires, and many more ways to provide precise data.

3. IMRB:

IMRB is now a part of Kantar India and has been delivering premium market research services in India for more than 10 years. This company is renowned for its market research, which is helping to redefine this industry. Recognized for its historical data and rare combination of rural and urban panels, this company delivers invaluable data for long-term brand studies. This company is known for its brand tracking, media analytics, and FMCG research.

4. Ipsos India:

Renowned for its brand tracking, opinion polling, and behavioural science, Ipsos India has been delivering excellence across India for many years. Using its strong political polling and usage & attitude studies, you can get in-depth analysis and insights into citizens’ preferences to make better decisions. This company often collaborates with policymakers and large corporations to help them with the right and precise information.

5. Majestic MRSS:

Headquartered in Bengaluru, Majestic Research Services and Solutions Limited has been providing qualitative and quantitative research from its inception in India and other countries of the world. Its team operates from Mumbai, Bengaluru, and Delhi. This company is known for its transparency, commitment, and high standards of service.

The government market research in India is changing and growing fast. Hence, it is important to blend traditional field methods and advanced analytics. Whether you wish to make new policies or amend existing policies, partnering with the right market research firm is all you need.

Are you looking for the perfect market research company for your next public initiative? You can choose one from the above-mentioned list and make the right choice!