The market of digital signage is booming and all over the business is after dynamic solutions to reach out to customers and convey messages. This need is a big opportunity for IT providers, marketing agencies and system integrators. The most effective method of capitalizing on this growth is becoming a digital signage reseller with a white label solution that will make your business a one-stop-shop without the overhead of creating software on your own.

What is White Label Digital Signage Solution?

A white label product is developed by a company and rebranded and marketed by a different company. With digital signage, this implies that you will be working with a specialized software vendor who will provide a strong and tested platform. You then sign your own name, logo and branding on it and sell it to your clients as your own. You do the sales, relationships with the clients, and pricing and the software company does the complicated development of the backend, maintenance and updates.

Why Your Business Should Become a Reseller

1.     Create Recurring Revenue: Get out of one-time hardware sales. Digital signage is a service-oriented business. With software subscription fees (SaaS) you would have predictable monthly or annual incomes, which would establish a stable financial base.

2.     Increase Your Service Offerings: Raise your value proposal to a strategic partner. Providing an end-to-end branded solution enables you to fulfill more client needs, such as content generation to network management, further enhancing client relationships.

3.     Create a Better Brand: A white label solution fortifies your brand in front of your client’s day by day. The software interface, the mobile app, and communications will include your logo, which enhances brand memory and makes you a leader in the industry.

4.     Low Risk, High Reward: Start your own software product with very low start-up costs. You save the huge expenditure of time, cost, and risk of R&D, testing, and coding, and ride on a platform that is already ready and proven in the market.

Keys to Success as a Digital Signage Reseller

It is important to select the correct partner. Find a white label provider that provides:

•       Complete Branding Control: Capability of customizing the whole user experience in your branding.

•       Stable Technology: A powerful cloud-based system that is user friendly both by you and your clients.

•       Complete Support: Make sure that they offer great technical support because you need to concentrate on selling and leave them with difficult problems.

•       Scalability: A platform that can be expanded with your business to one screen, or thousands.

Conclusion

The idea of being a white label digital signage reseller is a smart step to diversify your revenues, strengthen your brand, and get a long-term commitment of clients. With the help of the appropriate software provider, you will be able to start a high-quality, branded service that will satisfy the increasing demand of the market and move your business to the digital era.