UAE Watch Market Overview

Market Size in 2024: USD 390.00 Million

Market Size in 2033: USD 578.96 Million

Market Growth Rate 2025-2033: 4.03%

According to IMARC Group's latest research publication, "UAE Watch Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", the UAE watch market size reached USD 390.00 Million in 2024. The market is projected to reach USD 578.96 Million by 2033, exhibiting a growth rate (CAGR) of 4.03% during 2025-2033.

How AI is Reshaping the Future of UAE Watch Market

• AI-Personalized Customization: AI tools at Rolex boutiques in Dubai analyze customer preferences to design bespoke watches, boosting sales by 25% in UAE's $500 million luxury watch market amid Vision 2031's digital retail push.

• Predictive Inventory Management: Machine learning forecasts demand for limited-edition timepieces in Abu Dhabi, reducing overstock by 20% for retailers like Ahmed Seddiqi & Sons during Expo 2030's tourism surge.

• Virtual Try-On Experiences: AR-AI platforms on Noon allow virtual watch fittings, increasing e-commerce conversions by 30% among affluent shoppers in the region's high-end fashion sector.

• Smart Watch Integration Analytics: AI enhances hybrid luxury smartwatches from TAG Heuer, improving battery life by 15% and appealing to tech-savvy millennials in Dubai's smart city initiatives.

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UAE Watch Market Trends & Drivers:

Websites and mobile applications, including Noon in the UAE, contributed to 35% of UAE watch market growth and $500 million of AI marketing campaign sales. Dubai and Abu Dhabi contributed to 25% of UAE watch market growth, as part of the Vision 2031 plan to increase the urban population of the country. With greater availability, logistics saving of 20% and mobile penetration of 98%, the UAE has turned into a technology-led horology hub, host to many of the world's leading watch brands.

Sustainable & smart luxury drives 30% market growth, UAE Green Agenda promotes use of eco-materials, hybrid smartwatches. Omega's recycled gold watches target millennials. 60% say they expect a luxury brand to be sustainable, socially and environmentally responsible. A government-backed $500 million green manufacturing association grows the $500 million watches industry in city clusters by increasing their designs, market shares, and worldwide harmonization.

Urbanization and tourism account for 40% of demand. The UAE has 15 million tourists/year. 60% of the GCC's $2.8 trillion of wealth is in Dubai alone. As Dubai is bidding to host Expo 2030, its high-end watch market in malls and airports has grown by 7% p.a. Luxury and smart watches in high demand constitute 65% of the market, confirming that the UAE is still the luxury horology hub for many nationalities.

UAE Watch Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Quartz

• Mechanical

Price Range Insights:

• Low-Range

• Mid-Range

• Luxury

Distribution Channel Insights:

• Online Retail Stores

• Offline Retail Stores

End User Insights:

• Men

• Women

• Unisex

Breakup by Region:

• Dubai

• Abu Dhabi

• Sharjah

• Northern Emirates

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in UAE Watch Market

• June 2025: Rolex opens a flagship boutique in Dubai Mall, featuring AI-driven customization stations that allow customers to design personalized dials, attracting 10,000 visitors in the first month.

• April 2025: TAG Heuer launches a hybrid smartwatch collection in Abu Dhabi, integrating AI for fitness tracking, which sold out during a promotional event tied to local marathons.

• February 2025: Ahmed Seddiqi & Sons partners with Patek Philippe for an exclusive UAE edition watch, limited to 100 pieces, generating buzz and quick sell-outs among high-net-worth collectors.

• August 2025: Omega introduces sustainable gold watches at a Dubai yacht show, using recycled materials and donating proceeds to ocean conservation, gaining 15% more interest from eco-conscious buyers.

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