Let’s start with something controversial right out of the gate. If your eCommerce website is garnering a level of organic traffic with which you’re happy, you don’t need to hire an eCommerce SEO agency.

But if you think your online store could use more organic visibility and more revenue, then it might still be worth it to form a partnership with an eCommerce SEO company.

Benefits That eCommerce SEO Services Still Offer

Even in 2026, there are still numerous benefits offered by an investment in an eCommerce SEO strategy, including the following.

• Search engine optimization, otherwise known as SEO, supports other marketing strategies and channels, especially organic marketing channels such as content marketing, email marketing and social media marketing.
• SEO efforts offer the highest ROI of all marketing channels, as well as the highest close rate.
• The more organic revenue your website generates, the less it will rely on paid eCommerce marketing channels like PPC.
• SEO is the only way for businesses in restricted industries to engage in digital marketing.
• SEO will improve the structure, speed and security of your eCommerce store.
• SEO focuses on content, which will improve customer engagement metrics for your website.
• AI models and search engines utilize many of the same ranking signals, which means that an investment in SEO is indirectly an investment in AI marketing.

This is just a snapshot of some of the benefits offered by search engine optimization, but it paints a pretty clear picture of the value therein.

AI and SEO: Shared Ground

Another big reason to invest in search engine optimization is that, at least currently, AI models and search engines are closely interrelated.

AI models like ChatGPT use many of the same ranking signals as search engines, and rely heavily on information-dense content (just like search engines).

By investing in your website’s technical optimization, as well as in the content that you use for marking, your visibility through AI models should improve as your visibility through search engines does.

They don’t exhibit 1:1 correspondence, but generating higher visibility through search engines effectively should also definitely bring you more visibility through AI models.

How to Find an eCommerce SEO Agency

There are many effective ways for you to find an eCommerce SEO agency, but here are some suggestions.

• Try finding SEO companies in the search results by searching for terms like “eCommerce SEO agency,” “eCommerce SEO company,” or “SEO services” or other related terms. Skip the ads and look at the organic results. Pick your leads from here.
• Alternatively you could make it industry specific. For instance, if you run an auto shop, you could search for “automotive SEO,” or “SEO for mechanics” or “SEO for the auto industry,” and see what comes up. Again, ignore the paid ads.
• You could shop by reviews, since one common complaint against SEO agencies is that they operate according to the principle of smoke and mirrors. By looking through reviews first you may be able to hedge your bets.

After you have found an agency that seems to meet your needs,

• Meet on price.
• Get a free SEO audit if you can so you know where you stand (many agencies offer this service).
• Clarify the scope of work and deliverables.
• Understand the process as well as your point of contact.
• Clarify expectations; SEO takes a long time to work.
• Know what they are going to send you.
• Find out about their other marketing services.

After that, you can get started improving your website’s organic footprint and hopefully, within the next year, really start ramping up organic visibility, traffic, and sales while better positioning your brand for future marketing.

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