How US Companies Are Ditching Generic CRMs and Getting Software That Fits Their Sales Process
Ask any sales manager how their CRM is working, and watch their face.
You'll get a pause. Maybe a laugh. Then something like, "It works, I guess. The team hates it, but it works."
That's not a niche problem. Forrester found that CRM adoption rates across industries average just 26%. You read that right. Companies spend months implementing these platforms, run training sessions, pay per seat...