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SEO stands for Search Engine Optimization. It is the process of improving a website or web page so that it ranks higher in search engine results (like Google, Bing, etc.). The goal of SEO is to increase organic (non-paid) traffic to a website. Key Elements of SEO: On-Page SEO Optimizing content with relevant keywords Using proper headings (H1, H2, etc.) Meta titles and meta descriptions Image optimization (alt tags, file names) Internal linking Off-Page SEO Getting backlinks from other websites Social media signals Guest blogging Influencer outreach Technical SEO Website speed Mobile-friendliness XML sitemaps Robots.txt SSL certificates (HTTPS) Content Quality Useful, original, and updated content Proper use of keywords Easy-to-read formatting Why is SEO Important? Increases visibility and traffic Builds credibility and trust Helps target the right audience Cost-effective compared to paid ads Long-term marketing strategy