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How to Integrate B2B Intent Data into Your Marketing Tech StackToday’s market never sleeps, and selling teams can barely blink before the next deadline screams at them, so knowing the right buyer at the right moment feels more myth than strategy. B2B intent data, however, is the one tip that keeps turning the story around. It shoestrings together the little online actions a firm takes and tells us when a real buying interest is brewing. Yet, just...0 Comments 0 Shares 2K Views 0 Reviews
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From MQLs to Meetings: How a Lead Nurture Program Turns Chaos into ConversionThe Reality No One Talks About Marketing says, “We brought in 200 MQLs this month." Sales replies, "We only had 20 meetings come of those." Sound familiar? That dynamic defines all the good and the bad of any successful demand-generation engine. You are generating interest, but the pipeline is never fully caught up. That’s where a Lead...0 Comments 0 Shares 38 Views 0 Reviews