Why Google Analytics Expands Benchmarking with Unnormalized Metrics...

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2025-12-01 17:53:27 -

Why Google Analytics Expands Benchmarking with Unnormalized Metrics 2025

Ever wonder why your Google Analytics benchmarks suddenly look more realistic? Google just changed the game — again. Why Google Analytics expands benchmarking with unnormalized metrics. With unnormalized metrics, benchmarking in GA4 finally reflects how your business actually performs, not just how it scales. More so, over 3.2 million U.S. websites use Google Analytics for these...

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