IMARC Group has recently released a new research study titled “United States Smartphone Market Report by Operating System (Android, iOS, and Others), Display Technology (LCD Technology, OLED Technology), RAM Capacity (Below 4GB, 4GB-8GB, Over 8GB), Price Range (Ultra Low-End (Less Than $100), Low-End ($100-<$200), Mid-Range ($200-<$400), Mid to High-End ($400-<$600), High-End ($600-<$800), Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)), Distribution Channel (OEMs, Online Stores, Retailers), and Region 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States smartphone market size reached 160.6 million units in 2025, and is projected to grow to 227.4 million units by 2034. Exhibiting a CAGR of 3.94% during the 2026-2034 forecast period, the market growth is driven by technology advancements, including AI and IoT integration, proliferation of mobile apps, and faster network connectivity. 

Study Assumption Years

United States Smartphone Market Key Takeaways

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United States Smartphone Market Growth Factors

The United States smartphone market growth is primarily propelled by the amplified demand for 5G-capable devices. As 5G networks expand their reach in urban and suburban regions, consumer adoption of smartphones with faster data rates, reduced latency, and enhanced connectivity surges. This transition is not limited to tech-savvy users but extends to mainstream consumers seeking better performance and future-proof devices. The spread of cloud gaming, video streaming, and remote work applications further elevates the necessity for 5G smartphones, thus driving consistent growth in unit shipments and upgrade cycles.

Innovation in display technologies, especially the growth of foldable smartphones, represents another key growth driver. The market has witnessed the launch of privacy-oriented devices like the Liberty Phone, nearly entirely produced in the United States, featuring multi-functional screens with fast refresh rates and immersive viewing experiences. This trend responds to shifting consumer preferences for devices that combine portability with large screen functionality, facilitated by advances in flexible OLED panels and hinge durability. Such innovation is increasingly favored by early adopters, tech professionals, and high-value consumers, contributing to market diversification and premium segment expansion.

Artificial intelligence integration in smartphones is becoming a central market impetus. AI-powered features improve user experience by enabling smart automation, from AI-driven photography and voice recognition to intelligent battery management and predictive app behavior. Integration of AI into chipsets and operating systems, along with advancements in edge computing, allows for more efficient, real-time device operation. AI integration influences consumer purchasing choices, particularly in mid-range and high-end segments, fostering differentiation and competitive advantage in the mature U.S. smartphone market.

United States Smartphone Market Segmentation

Breakup By Operating System:

Android, iOS, and other operating systems segment the market, providing competitive platforms powering devices sold in the United States.

Breakup By Display Technology:

The market includes smartphones featuring LCD and OLED display technologies, which define the screen performance and quality.

Breakup By RAM Capacity:

Smartphone RAM capacity is segmented to address varying performance needs, from entry-level to high-performance devices.

Breakup By Price Range:

The market caters to a broad spectrum of price segments, from budget to premium and ultra-premium smartphones.

Breakup By Distribution Channel:

Distribution channels include original equipment manufacturers (OEMs), online platforms, and physical retailers.

Breakup By Region:

The regional market is classified into Northeast, Midwest, South, and West, representing key geographic segments.

Regional Insights

The report covers the Northeast, Midwest, South, and West regions of the United States. Specific statistics regarding market share or CAGR by region are not provided in the source. Regional segmentation helps address market trends and dynamics within these geographic areas.

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Recent Developments & News

In July 2025, Samsung unveiled the Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE with improved foldable features and deeper AI integration, reinforcing its position in the premium foldable segment. In June 2025, the Trump Organization launched Trump Mobile, a U.S.-based mobile service and smartphone brand emphasizing domestic manufacturing and operation on U.S. networks. In April 2025, Motorola introduced new Razr smartphones with advanced AI features like Gemini, Copilot, and Perplexity, enhancing durability and design in the premium foldable segment.

Key Players

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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