IMARC Group has recently released a new research study titled “United States Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

United States Lingerie Market Overview

The United States lingerie market size reached USD 23.3 Billion in 2025. It is expected to grow to USD 35.2 Billion by 2034, achieving a CAGR of 4.70% during the forecast period from 2026 to 2034. Growth is driven by evolving fashion trends, the rise of online shopping platforms, increasing demand for personalized lingerie, growing health awareness, and celebrity collaborations.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

United States Lingerie Market Key Takeaways

• Current Market Size: USD 23.3 Billion (2025)
• CAGR: 4.70%
• Forecast Period: 2026-2034
• The lingerie category includes delicate and intricate women's garments such as undergarments, sleepwear, and lightweight robes made from fabrics like lace, silk, satin, lycra, charmeuse, and chiffon.
• The market benefits from growing demand for personalized and tailor-made lingerie catering to diverse body types.
• Increasing health consciousness is propelling demand for sports and wellness-oriented lingerie.
• Sustainability efforts have led to a focus on eco-friendly lingerie production.
• Celebrity endorsements are elevating lingerie as a fashion statement, boosting market growth.

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United States Lingerie Market Growth Factors

The United States lingerie market growth is fueled by an ongoing evolution in fashion trends that integrate lingerie with mainstream wardrobes, establishing it as a necessary element of modern styling. Furthermore, the proliferation of online shopping platforms has broadened lingerie accessibility, significantly propelling market expansion. Personalized and tailor-made lingerie offerings that address the needs of diverse body types provide an additional impetus, meeting the rising consumer demand for customized products.

Health awareness among consumers has sparked increasing interest in sports and wellness-oriented lingerie, contributing to market growth. Advancements in fabric technology and lingerie design are resulting in more comfortable and aesthetically pleasing products, enhancing consumer appeal. This sector also benefits from growing sustainability trends, with manufacturers focusing on eco-friendly lingerie production to meet environmentally conscious buying behaviors.

Celebrity collaborations with lingerie brands are becoming increasingly prominent, reinforcing lingerie as a mainstream fashion statement. Moreover, rising disposable incomes and an increase in consumer willingness to invest in premium products positively impact market growth. Targeted marketing campaigns and educational initiatives on proper fitting and quality lingerie foster greater consumer understanding and demand. Embracing diverse body shapes and sizes in lingerie design also creates new opportunities and resonates well with a broader audience.

United States Lingerie Market Segmentation

Breakup by Product Type:

• Brassiere: Intimate apparel designed to provide support and shape to the bust, offered in diverse styles and designs.
• Knickers or Panties: Undergarments designed for comfort and daily wear, available in multiple fabrics and fits.
• Shapewear: Specialized lingerie aimed at body shaping and contouring for enhanced appearance.
• Others: Other lingerie products that do not fall under the main categories, addressing varied consumer preferences.

Breakup by Material:

• Cotton: A natural fiber preferred for comfort and breathability in lingerie.
• Silk: A luxurious fabric known for its smooth texture and elegance.
• Satin: A glossy fabric offering a sleek and attractive appearance.
• Nylon: A synthetic material valued for its durability and elasticity.
• Others: Additional materials used in lingerie manufacturing catering to specific functional or aesthetic needs.

Breakup by Price Range:

• Economy: Lingerie products offered at affordable price points targeting cost-conscious consumers.
• Premium: High-quality and often designer lingerie with superior materials and craftsmanship.

Breakup by Distribution Channel:

• Mass Merchandizers: Large retail chains distributing lingerie products to a broad consumer base.
• Specialized Stores: Retailers focusing exclusively on lingerie or intimate apparel.
• Online Stores: E-commerce platforms providing convenient access to lingerie with wide selection.
• Others: Additional channels including boutiques and department stores servicing niche markets.

Regional Insights

The report identifies the major regional markets within the United States as Northeast, Midwest, South, and West. The analysis covers all significant regional segments; however, specific dominant region statistics or market share values are not provided in the source.

Summary: The United States lingerie market is comprehensively analyzed across major regions including Northeast, Midwest, South, and West, facilitating detailed regional market insights for the forecast period from 2026 to 2034.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Market Report Coverage

• Base Year of the Analysis: 2025
• Historical Period: 2020-2025
• Forecast Period: 2026-2034
• Units: Billion USD
• Scope: Exploration of historical and forecast trends, industry catalysts and challenges, segment-wise historical and predictive market assessments
• Product Type: Brassiere, Knickers or Panties, Shapewear, Others
• Material: Cotton, Silk, Satin, Nylon, Others
• Price Range: Economy, Premium
• Distribution Channel: Mass Merchandizers, Specialized Stores, Online Stores, Others
• Regions: Northeast, Midwest, South, West
• Customization Scope: 10% Free Customization
• Post-Sale Analyst Support: 10-12 Weeks
• Delivery Format: PDF and Excel through Email (editable version available on request)

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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