IMARC Group has recently released a new research study titled “United States Running Gear Market Report by Product (Running Footwear, Running Apparel, Running Accessories, Fitness Trackers), Gender (Male, Female, Unisex), Distribution Channel (Specialty and Sports Shops, Supermarkets and Hypermarkets, Department and Discount Stores, Online, and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

United States Running Gear Market Overview

The United States Running Gear Market was valued at USD 12.9 Billion in 2024 and is forecasted to reach USD 19.2 Billion by 2033. It is expected to grow at a CAGR of 4.31% during the period 2025-2033. The market is driven by growing health awareness, increasing adoption of athleisure, and technological innovations making running gear suitable for both workouts and everyday occasions. 

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

United States Running Gear Market Key Takeaways

• Current Market Size: USD 12.9 Billion (2024)

• CAGR: 4.31% (2025-2033)

• Forecast Period: 2025-2033

• The market is increasingly influenced by the athleisure trend, blending performance apparel with fashion.

• Sustainability and use of green materials are gaining importance among consumers.

• Personalized, technology-enhanced running gear driven by innovations such as AI, gait analysis, and smart wearables is expanding.

• Growing fitness awareness, urbanization, marathon culture, and online fitness platforms are fueling growth.

• Challenges include market saturation, high production costs due to sustainability, and rapid technological shifts demanding high R&D investment.

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United States Running Gear Market Growth Factors

The United States running gear market is experiencing steady growth driven by increasing health awareness and active lifestyles among consumers of all ages. The adoption of running both as a sport and a lifestyle activity is supported by urbanization, expanded access to fitness facilities, and a rising culture of marathons and fun runs. Consumers seek products that merge performance, comfort, and style, expanding demand beyond athletic training to everyday wear supported by the popularity of athleisure.

Technological innovation further propels the market as companies invest in customized and performance-enhancing products. Advanced features like motion sensors, 3D foot scanning, gait analysis, AI-driven virtual coaching, and smart wearables enhance consumer experience and athletic performance. For example, innovations such as On's LightSpray technology and real-time training app integration demonstrate the depth of technology adoption aimed at both elite athletes and general runners.

Sustainability has become a pivotal factor influencing consumer choices and industry practices. Brands increasingly use recycled, plant-based, and organic materials for shoes and apparel, alongside initiatives for green packaging and reduced water usage. Circular economy concepts like product take-back programs and resale platforms are accelerating. This focus on eco-friendly production meets consumer demand for responsible brands while fostering long-term market confidence and growth.

United States Running Gear Market Segmentation

Breakup by Product:

• Running Footwear: Includes all types of shoes designed specifically for running, prioritizing comfort, performance, and injury prevention.

• Running Apparel: Garments optimized for running activities, balancing functionality, fashion, and performance.

• Running Accessories: Includes items such as socks, hats, gloves, and hydration packs that support running activities.

• Fitness Trackers: Wearable technology tailored to monitor and enhance running performance.

Breakup by Gender:

• Male: Running gear designed and marketed specifically for men.

• Female: Products catered to female consumers, featuring style and fit considerations.

• Unisex: Apparel and accessories designed to be worn by any gender, emphasizing universal fit and style.

Breakup by Distribution Channel:

• Specialty and Sports Shops: Dedicated retail outlets specializing in sports and running gear.

• Supermarkets and Hypermarkets: Large retail chains offering running products as part of broader selections.

• Department and Discount Stores: General merchandise stores with sections for running equipment.

• Online: E-commerce platforms for purchasing running gear.

• Others: Includes alternative or emerging sales channels not explicitly categorized.

Breakup by Region:

• Northeast: Geographic market segment covering the northeastern United States.

• Midwest: Central U.S. region segment.

• South: Southern U.S. market segment.

• West: Western U.S. region segment.

Regional Insights

The report segments the United States running gear market by Northeast, Midwest, South, and West regions. Specific regional market share or CAGR data is not provided in the source. However, these regions collectively encompass the whole country, supporting broad market growth fueled by urbanization and fitness culture.

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Recent Developments & News

In February 2025, NIKE, Inc. and SKIMS launched a collaborative brand, NikeSKIMS, focusing on inclusivity, performance, and fashion. The initial U.S. collection appeared in spring 2025 in selected stores and online, with plans for international expansion starting in 2026. Additionally, in July 2024, Swiss company On released the Prism Capsule Collection in the United States, featuring high-performance running apparel such as the Cloudboom Strike and Cloudspike series, targeted at athletes and fashion-conscious consumers.

Key Players

• NIKE, Inc.

• SKIMS

• On

Customization Note

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