Market Overview

The Saudi Arabia deodorants market reached a size of USD 276.57 Million in 2024 and is forecasted to grow to USD 384.55 Million by 2033. This growth is driven by increasing awareness of personal hygiene, evolving consumer lifestyles, and heightened demand for grooming products. Innovations such as long-lasting, alcohol-free, and skin-friendly deodorants, alongside expanding retail channels and targeted youth marketing, are key market influences. 

How AI is Reshaping the Future of Saudi Arabia Deodorants Market:

• AI enables detailed consumer insights, helping brands develop alcohol-free and skin-friendly deodorants to match local preferences.
• Government digital transformation initiatives enhance AI use in retail, boosting personalized online deodorant shopping experiences.
• AI-driven targeted advertising campaigns successfully engage the youth demographic, increasing brand visibility and loyalty.
• Predictive AI models improve supply chain efficiency, ensuring deodorant availability aligned with market demand.
• AI tools facilitate advanced product testing and brand perception surveys, driving formulation improvements.
• Integration of AI in e-commerce segments enhances tailored offerings across product types, packaging formats, and distribution channels.

Grab a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-deodorants-market/requestsample

Market Growth Factors

Growing awareness of personal hygiene is a primary driver of deodorant use in Saudi Arabia. Educational campaigns have encouraged the youth to adopt deodorants as everyday essentials. The region's hot climate increases reliance on products that effectively control sweat and odor. Cultural and religious emphasis on cleanliness also supports frequent deodorant use, especially in social and professional contexts, which boosts market penetration and contributes to the sector’s growth across various demographics.

Shifts in consumer lifestyle and grooming habits significantly contribute to market growth. Urbanization and rising disposable incomes have prompted greater emphasis on personal grooming, with deodorants becoming staples among youth and working professionals. Exposure to global beauty trends and Western influences has further ingrained deodorant use into daily routines. Time-constrained lifestyles drive demand for convenient products such as sprays and roll-ons. Additionally, increased female workforce participation is elevating demand for female-targeted deodorants, accelerating market expansion.

Product innovation plays a crucial role in the Saudi Arabia deodorants market. Brands are investing in alcohol-free, long-lasting, dermatologically tested, and fragrance-rich products to cater to health-conscious and skin-sensitive users. Halal-certified and natural ingredient-based deodorants align with cultural and religious values, enhancing acceptance. Advanced packaging designs, gender-specific variants, and travel-friendly formats diversify offerings. Such innovations enhance user experience, foster repeat purchases, and strengthen brand loyalty, fueling market growth.

Market Segmentation

Product Type Insights:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

Packaging Type Insights:

• Metal
• Plastic
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Key Players

• Rexona

Recent Developement & News

• January 2025: The Women's National Team of Saudi Arabia partnered with Rexona to launch the "We're Coming" campaign, inspiring a new generation of female football players and ushering in a new era for women's football in the Kingdom.
• Not provided in source.
• Not provided in source.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302