Getting a Google AdSense rejection can be frustrating—especially after carefully placing ads on your site. But rejections are rarely arbitrary. Google enforces strict policies to protect advertisers, users, and the integrity of its network. Understanding the most common Google AdSense rejection reasons is the first step to fixing your site and getting approved.

Get actionable solutions and expert guidance at google adsense rejection reasons.

Below are the top causes of rejection—and how to resolve them:

1. Insufficient or Low-Quality Content

Google requires original, valuable, and substantial content. Sites with:

• Thin pages (under 300 words)
• Auto-generated or scraped content
• Excessive spelling/grammar errors
• Placeholder text (“Lorem ipsum”)

…will be rejected.
✅ Fix: Publish 15–30 high-quality, original articles (500+ words each) before reapplying. Focus on depth, accuracy, and user value.

2. Navigation and Site Structure Issues

Your site must be easy to navigate. Common problems include:

• Broken links or 404 errors
• No clear menu or internal linking
• Poor mobile responsiveness

✅ Fix: Use tools like Google Search Console to find crawl errors. Ensure your site works flawlessly on mobile and desktop.

3. Copyrighted or Infringing Material

Using images, videos, or text without permission violates AdSense policies. Even if you credit the source, unauthorized use is grounds for rejection.
✅ Fix: Only use royalty-free media (from Unsplash, Pexels, or your own creations). Never copy-paste content from other sites.

4. Prohibited Content

AdSense bans sites with:

• Adult content
• Violence or hate speech
• Drugs, weapons, or gambling
• Hacking or pirated software

✅ Fix: Remove all prohibited content. If your niche is borderline (e.g., CBD), consult AdSense’s policy page first.

5. Too Many Ads or Distracting Pop-ups

Even before approval, your site shouldn’t look ad-heavy. Google checks for:

• Pop-ups that block content
• Ads above the fold on every page
• Misleading ad placements

✅ Fix: Remove all ads and pop-ups during the review process. You can add them back after approval.

6. Domain Age and Traffic Concerns

While not official policy, newer domains (<6 months) with little traffic often face extra scrutiny.
✅ Fix: Build organic traffic through SEO and social sharing. Wait until your site has consistent visitors before applying.

7. Privacy Policy and Legal Pages Missing

Your site must have:

• A clear Privacy Policy
• Contact page with real info
• About page describing your site

✅ Fix: Add these pages using free generators (like Termly.io) and link them in your footer.

What to Do After Rejection

1. Read the exact reason in your AdSense email
2. Fix all issues thoroughly
3. Wait 24–48 hours before reapplying
4. Don’t submit multiple times in one day—this can trigger delays

Final Thoughts

AdSense rejection isn’t the end—it’s feedback. By addressing Google’s concerns seriously, most sites get approved on the second or third try. Patience, quality, and compliance are your best allies.