Saudi Arabia Automotive Software Market Overview

Market Size in 2024: USD 210.6 Million

Market Size in 2033: USD 702.3 Million

Market Growth Rate 2025-2033: 12.80%

According to IMARC Group's latest research publication, "Saudi Arabia Automotive Software Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia automotive software market size was valued at USD 210.6 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 702.3 Million by 2033, exhibiting a CAGR of 12.80% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Automotive Software Market

• AI-powered predictive maintenance systems analyze real-time vehicle sensor data in Saudi Arabia, identifying potential component failures before they occur and reducing unexpected breakdowns significantly.
• Machine learning algorithms enhance over-the-air software updates by predicting optimal deployment times, ensuring seamless functionality improvements and security patches across connected vehicle fleets.
• AI-driven driver behavior analytics integrate with infotainment systems, providing personalized route recommendations, fuel efficiency insights, and proactive safety alerts tailored to Saudi driving conditions.
• Deep learning models optimize ADAS calibration processes by processing vast amounts of environmental data, improving object detection accuracy and collision avoidance capabilities in harsh desert climates.
• Intelligent software platforms leverage AI for cybersecurity threat detection, continuously monitoring vehicle networks and autonomously responding to potential security vulnerabilities in connected car ecosystems.

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How Vision 2030 is Transforming Saudi Arabia Automotive Software Industry

Saudi Arabia's Vision 2030 is revolutionizing the automotive software industry by prioritizing smart mobility, technological innovation, and digital transformation amid rapid economic diversification. The initiative drives demand for advanced software solutions supporting autonomous vehicles, connected car technologies, and intelligent transportation systems across megaprojects like NEOM and The Line. This transformation aligns with the Kingdom's goal to position itself as a regional technology hub, promoting software-defined vehicles and digital infrastructure development. Government investments in 5G networks, smart city infrastructure, and automotive manufacturing capabilities create continuous demand for sophisticated software platforms managing vehicle-to-everything communication, advanced driver assistance systems, and cloud-based mobility services. The National Automotive and Mobility Investment Company launched by the Public Investment Fund aims to develop local manufacturing capabilities with partnerships involving global technology firms, establishing Saudi Arabia as a center for automotive innovation. Regulatory frameworks including the Saudi Road Code implemented in 2025 provide clear guidelines for integrating autonomous vehicles and software-driven mobility solutions. Ultimately, Vision 2030 elevates the automotive software sector as a cornerstone of the Kingdom's smart mobility transformation, targeting 15% of public transport vehicles operating autonomously by 2030 and positioning Saudi Arabia as a leader in next-generation automotive technologies throughout the Middle East region.

Saudi Arabia Automotive Software Market Trends & Drivers:

Saudi Arabia's automotive software market is experiencing robust growth, driven by increasing integration of advanced driver assistance systems in vehicles supporting Vision 2030 road safety priorities and smart mobility adoption. Car manufacturers and technology companies are implementing ADAS features like adaptive cruise control, lane departure warning, automatic emergency braking, and parking assistance systems to enhance driving safety and convenience across the Kingdom. The market is fueled by growing consumer demand for semi-autonomous vehicles, with regulatory agencies urging safety feature integration through favorable policies and standards. According to IMARC Group, the Saudi Arabia automotive sensors market size is expected to reach USD 446.4 Million by 2033, supporting the expansion of software-dependent safety systems. The Saudi Arabia autonomous vehicle market reached USD 1,012.0 Million in 2024 and is projected to reach USD 6,071.3 Million by 2033, exhibiting a CAGR of 22.03%, creating substantial demand for sophisticated software platforms managing sensor fusion, real-time decision-making, and autonomous navigation capabilities.

The high requirement for connected vehicles and sophisticated in-vehicle infotainment solutions is significantly boosting market demand. Individuals in Saudi Arabia are increasingly valuing digital experiences, prompting automakers to enhance connectivity features like over-the-air updates, real-time navigation, voice recognition, smartphone integration, and internet-enabled services. In 2024, General Motors launched OnStar in Saudi Arabia, providing the Kingdom a push towards a connected future of mobility with cloud-based telematics and emergency assistance services. The shift toward 5G infrastructure and IoT-enabled mobility is accelerating adoption of advanced infotainment systems that collect telematics data, enhancing fleet management capabilities in commercial sectors. Automakers are partnering with telecom providers and software vendors to develop robust ecosystems capable of handling vast data flows while ensuring cybersecurity, with the automotive industry undergoing evolution into a software-centric environment where continuous functional updates throughout vehicle lifecycles enable new mobility paradigms and improved customer experiences.

Saudi Arabia Automotive Software Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Application Software
• Middleware
• Operating System

Vehicle Type Insights:

• ICE Passenger Vehicle
• ICE Light Commercial Vehicle
• ICE Heavy Commercial Vehicle
• Battery Electric Vehicle
• Hybrid Electric Vehicle
• Plug-in Hybrid Electric Vehicle
• Autonomous Vehicles

Application Insights:

• Safety and Security
• Infotainment and Instrument Cluster
• Vehicle Connectivity
• Others

Breakup by Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Automotive Software Market

• January 2025: The Saudi Road Code officially came into effect, establishing comprehensive guidelines for integrating autonomous vehicles into road networks, requiring advanced software systems for vehicle-to-infrastructure communication, and supporting smart mobility infrastructure deployment aligned with Vision 2030 digital transformation goals.
• April 2025: Automechanika Riyadh welcomed over 450 exhibitors and attracted 19,000 visitors showcasing automotive aftermarket innovations, with the Automechanika Academy emphasizing workforce skills development in software systems, ADAS calibration, battery diagnostics, and connected vehicle technologies supporting the Kingdom's transition to smart mobility.
• May 2025: Saudi Arabia's Ministry of Transport and Logistics opened a new Digitalization and Technical Processing Center launching the Unified Documents and Records Platform, representing a major advancement in digital transformation supporting intelligent transport systems and software-driven logistics management throughout the Kingdom.

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